With unexpected downtime between projects in June, Joey asked me to “maybe help out” with Steven’s idea for a new Sylvain Labs thought-leadership experiment (if you read nothing further, it’s now live). The plan was to help come up with a series of white-papers that don’t just regurgitate business platitudes, but actually conjure up ideas and tools to start changing things up at work. Cheekily, they called these “Off-White Papers”.
Days turned into weeks and me “maybe helping out” turned into me assisting with first paper drafts, dreaming up some of those tools, shifting from writer-mode to producer-mode, outlining all the content we’d need for a website and a newsletter, and then building out that website wireframe on Shopify (woof), and designing every campaign template, form, and page we’d need in MailChimp for a companion newsletter (S/O to my SO for several a coding assist).
From strategy, to writing, to design, to production: I can proudly say I more than “maybe helped out” with a little bit of everything. It all became this deeply magical moonlit mess of Joey, Steven, Trevor, Katie, myself, David, Les, and a few more folks all in a collaboration of love. And as always, thankful I’ve been able to trick Joey into consistently inviting me along for the ride on all his crazy ideas. (Shhh. Don’t tell him, though.)
Check out:
I usually post about things made 100% by me but re: collaboration-of-love, credit here is 1000% shared. Still, see here a little sneak peek of what I helped build.
